Johannes Fritz Groebler
Founder – Managing Director
Growing up in South America and living in major cities like Rio de Janeiro, São Paulo, Porto Alegre, and Hamburg, Johannes Fritz Groebler has hospitality in his blood. For him, hospitality is more than just a profession—it’s a true passion.
With a background as a certified hotel specialist, a Bachelor’s degree in Hospitality Management, and extensive experience in sales, marketing, and business development, he has held leadership roles as Director for multiple hotels. But for Johannes, hospitality is not just about theory—it’s about hands-on experience and real-world impact.
As a hotel consultant and entrepreneur, he continuously develops innovative concepts, including The Smallest Hotel Book of the World and Sensation Hotels. His work is driven by networking, innovation, and the powerful connection between people, hotels, and brands—there’s no room for stagnation.
Johannes Fritz Groebler is also the author of The Difference Between FAKE HOTELS and Real Hotels, shedding light on authenticity in the industry. Additionally, he is the designer and creator of the world’s first crypto hotel, pioneering blockchain, NFTs, and Bitcoin in hospitality since 2019.
Through his consulting business Hotel Success, he helps hotels thrive by providing expert guidance and strategic solutions in a rapidly evolving industry.
Email: jg@sensationhotels.com